A Website without SEO is essentially dead weight. To appear high on a Google search, regularly updated SEO is required. SEO is simply, targeting words used on your site and tailoring your content to encompass these keywords. Google will then see your site as an informed website on your chosen keywords enabling it to go up in rank in its search engine. SEO, your web content and blog posts go hand in hand to improve your overall ranking.
Our SEO and Maintenance will give you the complete package, ensuring your site ranks in the relevant areas. Remember, content is king.
Pages which are ranked highly will appear on the first page of Google, the top ranking on Google is a coveted, sought-after spot. It’s not a guarantee you will get there overnight naturally, but, with a plan in place it’s very much possible.
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Keyword research involves looking at the words you want to rank for, and discovering the alternatives that your customers are actively searching for to give you a greater yield of results. Using these findings we can work with you to put a plan in place to increase your rank over time.
We will work with you to keep your keywords up-to-date and relevant to your customers, ensuring you are consistently ranking highly on Google.
We will perform an in-depth competitor analysis so we can identify the keywords your competitors are ranking for and look for areas where your competitors may lack. This is important because there is potentially a gap which could be filled, tailoring your efforts to appeal to an untapped segment of your market leading to a massive return.
This process is updated monthly and will also show where you are ranking compared to them.
1. Competitors Analysis
We conduct a detailed competitor analysis which looks at what is working and what is not for your competitors, this allows us to get a feel for what your customers are searching for.
2. Keyword Research
With the analysis done, we can begin researching the keywords relevant to your search criteria. This helps us improve your ranking, understanding what your competitors use we can see the positives and negatives, and use this Keyword Research to improve your overall ranking whilst setting out goals for the future.
3. Google Analytics
We use Google Analytics to measure how successful your campaign is getting on. We will implement everything for you and give you a report every month covering your sites progress and how the implementation of the Keyword Research has impacted upon your website being displayed in search results.
There is no proven formula for SEO, for this reason, we will look closely at the reports we gather and change any Keywords which are not performing and replace them with another word or phrase. This isn’t something that’s taken lightly, Keywords need time to work, so these amendments will be after an allotted time and results are collected and analysed.
5. Quarterly Check Up
Three months is an average (and very good) amount of time to see how your SEO is improving. For this reason, every quarter we produce a detailed report and look at what is working, and what is not. Anything that is not working we will use the data collated over the period of work from the start, and compare your websites content with the Keywords to see where we can continue making changes for the better.