Project URL: Promotional material used across clients Social Networks, namely YouTube.
Luke of Luke Rogers Powerlifting & Performance approached us needing a brand new logo to start off his branding and identity, for his Personal Training business. With an idea already in mind it was up to us to bring it to life. As Luke specialises in Powerlifting and wanted this to be exhibited in his logo we used an actual photo of Luke to get the outline of the lift being performed and add his personal touch to it. Taking this concept VOiD produced a logo that encompassed the strongman style, with a clean finish to emphasise the mantra, ‘Powerlifitng & Performance’.
Since then the logo has been used across multiple mediums including clothing and business cards, with an extra version designed for social media profile images (the rough metallic version). The purpose of this was to expand upon the idea of the heavy Iron weight used in the older warehouse type gyms to give that sense of power needed for training, even within the logo. This makes the Social Media profiles stand out that bit more in and compliments the flat monotone type logo that has been used across Lukes printable promotional materials.