Why You Need Professional Web Maintenance

Christy ConnortonWeb

Why You Need Professional Web Maintenance - VOiD Applications
Website Maintenance is a massive pain in the neck. As web developers, we know it better than anyone. There’s always another bug for you to fix, always another update, you change one thing and seven more problems pop up. The catch is that it’s absolutely crucial to your website’s success and, through that, your business’ online presence. You can’t afford to ignore it. However, there exists a solution so easy that you won’t ever have to worry about it again – Can’t somebody else do it? The short answer is Yes. The long answer…

Is also a firm Yes. Professional web maintenance services are available for those who don’t have the time or expertise to run maintenance themselves, and the benefits far outweigh the cost, giving you a lot of value for money and return on investment. We can’t stress this enough – you simply can’t afford not to maintain your website. Neglecting a site means that it loads slower as caches aren’t cleared, links are broken, bugs aren’t fixed. You won’t have properly updated SEO, meaning you’ll appear lower down in search results. Your customers won’t appreciate that; reports show that the average user will spend just two seconds waiting for a site to load before leaving for another. That’s a lost opportunity for business, and that might happen hundreds of times a day. Lack of SEO will leave you less reputable – users are less likely to trust websites the further down the search result list they are, and will often choose a higher ranking competitor. It’s not all doom and gloom, though, because with a professional web maintenance service none of that will happen.

“In the constantly evolving digital market, you want to stay ahead of the curve and professional web maintenance will make that happen. Broken links and link redirects (for SEO purposes) will all be fixed.”

With these services, you get tonnes of value for money. The investment you make might end up doubled – simply from having a modern, up to date website, users will respond much more positively to you and your business, making them more likely to click through and make a purchase. The more accessible and user-friendly your website is, the better the reaction – not only this, but your SEO will be improved as a result. Properly maintained SEO practices will leave your website atop the pile – you’ll get a signal boost from the reputability associated with the top scoring links on a search engine. The expertise that a professional service carries will ensure that everything is done to the best possible result, with very few or no errors. You gain all of the benefit of a fully maintained, properly optimised website without any effort expenditure, leaving you to focus on what’s most important to you.

Why You Need Professional Web Maintenance - VOiD Applications

Professional web maintainers will ensure that your website stays up to date. In the constantly evolving digital market, you want to stay ahead of the curve and professional web maintenance will make that happen. Broken links and link redirects (for SEO purposes) will all be fixed. Your website will be backed up, if the worst should happen; every bug will be fixed with precision, so that you won’t have to worry about any problems that may arise with the website. Simply report a bug to the maintenance team and they’ll deal with it if they haven’t already spotted it. On the website itself, a professional web maintenance team will be able to perform updates to any plugins on the site; if you’re using a Content Management System (CMS) like WordPress, it’s likely that you’ll be using a lot of plugins that you’ll need to update regularly. A professional team will do all that for you, and more; updating both plugins and upgrades to the CMS; updating information on the website such as news and blog posts; and adding in new content that you give them. With access, they’ll also be able to give you detailed insight into how people interact with your websites with analytic reports, showing you your user demographics, peak times, points of interest and areas that may be weaker, which lets you tailor to your strengths and improve your site and business plans.

“Letting a professional service take care of your maintenance will take all of the weight off of the business owner, leaving them to the important things in their business.”

You’ll get added security from having a team of professionals working on your site, with the safety that comes from experience of dealing with malware, bugs and gaps in security. Aside from the updates they carry out – which can fix any known bugs or security issues in the software – the maintenance team will be able to constantly ward against threats and malware that might try and infect your site.

We know how important it is to be on the ball for your business at all times; and how busy it can get. Web maintenance can become less of a priority and fall to the wayside: after all, its effects aren’t that tangible, until you notice they’re gone. Letting a professional service take care of your maintenance will take all of the weight off of the business owner, leaving them to the important things in their business. You save a lot of time and effort that can be usefully spent elsewhere – especially when you consider the amount of expertise needed to properly and efficiently run maintenance and optimisation on a website. Mistakes could spell the end for your website – it must be done with utmost care and attention, and a professional service can deliver on that. They’re specialists with a broad knowledge and experience with web development and all the quirks it entails, so naturally they’re the best choice to take care of your site.

Why SEO is Crucial - VOiD Applications

Related Article – Why SEO is Crucial

Here at VOiD, we often get clients coming to us with web maintenance projects. We take the utmost care, optimising their site and bringing it up to modern standards. Of course, we continue to provide expert aftercare and maintenance to a site, including adding content, transferring data and suggesting improvements across the board. If you’d like to find out more about our professional web maintenance service, contact us at VOiD Applications – we’re always happy to lend our expertise to a project, and save your valuable time.