Is Windows Phone dead? Microsoft Stores in the United States think so.
The firm is taking an almost one billion dollars loss and cutting approximately close to 2000 jobs, mostly in Finland, between now and next summer. It’s a sad day for fans of the Windows Phone now known as Windows 10 Mobile, but the writing was on the wall.
Windows Phones are in a bit of an adverse position as of October this year. Microsoft’s Lumia 950 flagships came out about one year ago with a great deal of dissatisfaction from both critics and consumers. HP’s Elite X3 appears to show it could be promising, but the marketing and price for the mobile handsets are definitely intended for enterprise users rather than consumers. Microsoft has been making a major change to enterprise over buyer customers for the Windows Phone platform for some time now, and with other surfacing news, that point is becoming more obvious.
It appears that Microsoft is slowly removing Windows Phone devices in some of their Microsoft stores across the world. Microsoft at first set up these Microsoft Stores in an effort to provide more expertise and support for all of the products in a similar fashion to what is done at Apple Stores. While Surface, laptops products, and other devices still have a presence here, Windows Phone appears to be no longer a concern for these physical outlets.
One of the biggest concerns for users of Windows Phones since the platform launch is the lack of support on the app store. The falling device and user numbers will only make this worse. It’s a problem that feeds on its self, a lack of support for apps have put consumers off, this had led to less new devices being produced which ultimately leads to even less support on the app stores. Here at VOiD we have talked to our clients about the benefits of each platform and Windows doesn’t seem to offer enough promise for a good ROI.
It is worth noting that less emphasis on the consumer market does not mean that Windows Phone is completely dead. HP’s Elite X3 is now up for preorder within the US, and Microsoft’s long-rumored Surface Phone looks like it may, at last, be making an appearance sometime in 2017. There is yet a glimmer of hope ahead for the Windows Phone platform, but the final outcome of these handsets is still up in the air. Only time will tell what the long-term goals are for Windows Phone and Windows devices but what does this mean for the Mobile Applications side of things.