As you know the market for mobile apps is huge, and it is only going to continue to get bigger. If your business doesn’t have a mobile app now, maybe the time to think about getting one has developed. Over the course of this blog, we are going to go through the advantages of having a mobile app.
Marketing and advertising go hand in hand with mobile apps, as seen in our previous blog post, ‘How your business can benefit from Mobile apps’. There is big money to be made in apps, Entreprenuer.com say that by 2017 it is estimated that over 268 billion downloads will generate $77 billion worth of revenue. This can be done from the app itself, or by clever use of push notifications that drive users towards your website.
In 2015 over 1 billion smartphones were sold, to put this into perspective this is twice as much as the number of personal computers. People are spending more and more time on their phone, think about it, you might even be reading this on your phone or tablet right now! Everything can be accessed from a smartphone or tablet, such as emails, messaging, social media and even TV. Imagine how effective it would be for your marketing campaign if this person were to see your brand every time they looked at their smartphone. Mobile apps offer a very powerful way for your brand to build a deeper relationship with your customers.
By working in sync with your marketing strategy you can use a mobile app to always be at the forefront of your customer’s minds. The marketplace has now changed, it’s too slow, cumbersome and less effective to send out traditional forms of communication such as letters and email. Now is the perfect time to take advantage of this form of advertising.
As outlined in our previous blog, ‘What are Push Notifications & Best Practices’. Push notifications are able to constantly update and send messages to the users phones. By keeping the messages short and relevant you are able to constantly re-engage with your users. Sending a push notification is as simple as sending a text message. It has been reported that push notifications boost engagement in an app by a staggering 88%, even though users have to opt into receiving them, which most users do this. By constantly appearing on users phones, they are very likely to become a repeat user of your app which results in increases in engagement with you and revenues.
So there you have it. Your business stands to gain tangible benefits from expanding into mobile marketing, whether that be an increase in profits or ensuring that the happiness of your customers is higher than ever. So, do not hesitate in stepping up to the challenge of entering a new market and developing an app with VOiD Apps today! For more information on the services we offer or just want to have a chat about the wealth of possibilities on offer, please get in touch we’re happy to help.