It’s easy to do a quick web search on SEO and become bogged down with the sheer amount of information out there. Search Engine Optimisation (SEO), ‘is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results’. Essentially it is the traffic that is driven to your website. Today we are going to run down the essentials when it comes to your SEO strategy. Just a heads up, we also offer a comprehensive package that does this for you.
What is SEO?
SEO is the name given to activity that attempts to improve search engine rankings. Pages which are ranked highly will appear on the first page of google, the top ranking on google is a coveted, sought after spot. It’s worth noting that the heavy hitters with a huge budget will find it easier to get to the top of google. Yet, there are steps you can take to improve your own rating.
When you think about SEO always remember the SEO pyramid.
SEO encompasses the following things;
- Social and on-site interaction
SEO is something that cannot be overlooked. You could have the best website in the world, but if no-one can find it, it is essentially dead-weight.
Strategies for SEO
The bulk of your SEO will come in the form of blog posts. Blog posts are pieces of content which are usually structured with an introduction, a body of text and a conclusion, much like this one. When producing content, it must follow a set of rules. These rules include;
- Structured headings.
- Clear and concise paragraphs.
- Linking your content back to previous content where applicable.
- Ensuring you have a consistent flow of content.
Dynamic content is a great way to show Google that your site is relevant and up-to-date.
Keywords are essential to ensure your content is seen by the relevant people. Keywords are tailored to each specific page and your content on that page should reflect what you are searching for. Google Keyword Planner is a great tool to plan your keywords.
Google uses a variety of algorithms to filter through the spam content and ensure the relevant content is seen. Each new update comes in the form of animals. Panda is used to ensure quality content ranks highly and therefore becomes seen. Penguin is used to punish spammers and negatively affect their search ranking, this subsequently ruined a lot of websites. Pigeon was brought in to help local sites reach local people easier.
When you begin producing quality content you can secure natural links with relevant pages. It is in these links where you will see the best growth in regards to your website traffic. Backlinks are links from other websites which are used to boost your rank. If your website is linked to respected sites you can see your website rise exponentially. However on the same token if you are seen linking to known spam sites this can negatively affect your ranking. Social media sites such as Twitter and Facebook are great tools for sharing content quickly to thousands of potential viewers.
Keywords are tailored to each specific page and your content on that page should reflect what you are searching for. Google Keyword Planner is a great tool to plan your keywords.
If you think your business could benefit SEO or just want to have a chat about the wealth of possibilities they offer, please get in touch we’re happy to help.