Search Engine Optimisation – SEO – is one of the most important factors of a website’s success. Good SEO practice ensures that you remain in the highest search results on a search engine, which has a direct impact on click-through rates and conversions. It’s an absolute necessity for anyone who wants to get ahead with their business’ website. SEO involves researching keywords – terms and phrases that a user may search for – and using them in your website. These may pop up once or several times, and can cover … Read More
It’s easy to do a quick web search on SEO and become bogged down with the sheer amount of information out there. Search Engine Optimisation (SEO), ‘is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results’. Essentially it is the traffic that is driven to your website. Today we are going to run down the essentials when it comes to your SEO strategy. Just a heads up, we also offer a comprehensive package that does this for you.