5 Reasons Why You Need a Multilanguage E-Commerce Website

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5 Reasons Why You Need a Multilanguage E-Commerce Website - VOiD Applications
The beauty of bringing your shop online and creating an e-commerce website is that you can reach thousands of more customers from all over the world, compared to a bricks and mortar shop. So, when it comes to your website, it’s very much your shop front for those who find you online. User experience is everything.

Keeping your website ahead of the competition is essential for success and enabling cross-border e-commerce is a great way to do this. Therefore, having a multi-language e-commerce site could easily transform your business. We explore the reasons why in this article.

1. Reach a Larger Audience

Did you know that only 25% of the internet are native English speakers? This means, you could be alienating 75% of people on the internet by only having your website in English!

Having a multi-language e-commerce site means reaching thousands more potential customers who can purchase your products from anywhere in the world. Not only are you reaching out to people from new countries, but you are also expanding your reach in the same target country.

For example, Spanish is the second most spoken language in the US, so if your target audience is customers from the US, it’s a no-brainer to have your site translated into Spanish too!

By providing quality content in a user’s native language, they will feel more appreciated and are more likely to pick your brand over a competitor’s.

2. Improving your SEO (Search Engine Optimisation)

It’s every e-commerce website’s dream to be found in search engine rankings on page 1. This would mean major brand exposure and an increase in sales. However, Google’s algorithm is tricky to master, and it takes a lot of work to get to the top.

Translating your site into multiple languages is fantastic for SEO for many reasons. Remember that Google is not just available in English, but there’s Google.es, Google.de etc. and these sites will search their local language. If your site is only in English, the keywords people search for will not come up.

Also, remember that Google is not the only search engine out there! Many countries use their local search engine, like Baidu in China (Google is banned here!) and Yandex in Russia. You need native words in these languages on your website for it to show in these search engines.

3. You Will Be Seen As All About the Customer

As mentioned before, e-commerce websites should all be about what the customer wants. By personalising your site and having multiple languages available, it shows that you are catering to the customer’s needs and that’s what people want in a brand.

By providing quality content in a user’s native language, they will feel more appreciated and are more likely to pick your brand over a competitor’s.

4. Outdoing Your Competitors

With the internet basically being a level playing field for all companies, you need to stand out from your competition. The design and build of your website will be extremely important as the way your website makes the user feel will encourage them to buy or not.

A multi-language site can be quite tricky to build, and you want to ensure you don’t use automatic Google Translate services on the website or it won’t feel natural. So, you need to invest in good translation services and international SEO. Therefore, many brands won’t feel that it’s worth doing.

However, if you offer a more personalised experience and tailor your website to your customer’s needs, then they will come to you as it shows you care.

5. Cost-efficient Marketing

According to DemandMetric, a marketing advisory firm, content marketing costs 62% less than traditional marketing and will bring you in 3x as many leads! So, putting your biggest offers online will be much more effective at increasing sales.

By having a multi-language website, you’re reaching even more people and can generate tailored marketing campaigns based on each country’s cultures. You don’t need to create one campaign that tries to fit every demographic, but instead you can tailor the campaign per language, making it much more effective at targeting the right people.

We’ve Got You Covered

We understand the importance of maximising coverage for your selling efforts and in introducing an optimised, translated experience for your customers you are well on your way to supercharging your marketing efforts. If you have a need for your product in one region, chances are you have a need for it in another, better yet, everywhere. With our help you can open up your business to target new markets and gain new customers, not only showing your products are available to international customers, but showing you care to cater to them too. If you have any queries or wonder how your website can be Internationalised, then contact us today.