It’s scary to think the first iPhone went on sale on 29th June 2007, 10 years ago. The phone that went on to change the landscape was originally announced on 9th January 2007 in San Francisco.
Steve Jobs stepped onto the stage and presented the audience a new smartphone which was laughed off by companies such as Motorola, Nokia and Microsoft, for its daring plans to change the phone industry.
The iPhone has been on a long journey since its first iteration. The first iteration didn’t include features such as copy and paste, 3G or even apps. Since 2007 Apple has continually changed the mobile phone landscape. The app store as we know it today has evolved over the last 10 years and is now the dominant force that it is today.
Here’s a full list of all the phones over the past ten years;
- Apple iPhone
- Apple iPhone 3G
- Apple iPhone 3GS
- Apple iPhone 4
- Apple iPhone 4S
- Apple iPhone 5
- Apple iPhone 5S
- Apple iPhone 5C
- Apple iPhone 6
- Apple iPhone 6S
- Apple iPhone 6 Plus
- Apple iPhone 6S Plus
- Apple iPhone 7
13 iterations over 10 years introducing new features such as the App Store, Apple Pay and tech innovations such as the AirPods.
It is hard to deny the impact Apple had when they took a risk to move into the crowded mobile space. What they did each year was raise the bar, with each iteration improving upon its predecessor. It is often cited that Mark Zuckerberg, CEO of Facebook regrets not developing a smartphone platform when he had the chance.
This majority share has forced its competitors to look elsewhere for emerging technologies with Amazon moving into smart-speakers, Facebook and Microsoft taking a gamble on Virtual reality, and Google working on everything above, and anything else it see’s fit.
“It is hard to deny the impact Apple had when they took a risk to move into the crowded mobile space. What they did each year was raise the bar, with each iteration improving upon its predecessor.”
Much of Apple’s fortunes are tied up in the iPhone and thus they have evolved to ensure they are not shackled to the smartphone business. We have the iPad, Macbooks, iMacs and the virtual assistant Siri.
Siri started in 2011 and is the precursor to Amazon’s Alexa, who subsequently gets most of the credit for kick-starting the rise of voice assistants, Siri is the most widely used one.
What started as a feature lacking phone, the 3G was, in my opinion, the groundbreaking iteration which introduced us to the much-loved App store, and my personal favourite the original TV YouTube icon.
The iPhone 4 was when Apple really upped its power and featured the first Retina display screen for an iPhone and the iconic glass design.
It is here that the Apple infrastructure became a means for debate for non-iPhone users, it was apparent that Apple was investing in its own Eco-system and encouraged its users to do the same, carrying the same design from iPhone to Mac and allowing for seamless interaction between them both.
The iPhone 5, in my opinion, was the best phone iPhone iteration. It was extremely well polished, has an incredible design and its screen definitely packed a punch. You knew exactly what you were getting out the box, and you definitely appreciated all the hard work that went into it. This was followed by the 5C, which introduced a variety of colours, and the popular 5S model, which served as the transition model for those waiting for the iPhone 6.
The iPhone 6 saw Apple introduce Apple Pay. This phone introduced a new screen size, a much brighter screen and a much faster processor. Other smartphones had caught up to Apple in this regard but no-one did it as easy as Apple did.
The iPhone 7 refined the already polished experience and introduced a variety of new colours. The A10 chip powered this super-powered phone, and Apple added waterproofing. Apple also removed the 3.5mm headphone jack from this model.It’s clear that Apple truly defined this generation of phones. I remember when I bought my 3GS and it was the best phone I’d ever owned. To have access to everything from a phone, in such an accessible way was amazing. Each iteration has developed on the last and introduced new features.
It’s been a crazy decade for Apple, and the future sure looks bright for them. In a decade the iPhone has helped transform not just the mobile phone market but its created markets of its own with the App Store. It transformed the way we consume content and pushed print media to turn digital. Its helped bring health back into the hands of users with external devices and management apps. It also helped change the way we communicate with others and accelerated the growth of social media.
To round off this blog, let’s see what the team have to say about their experience with the iPhone.
“I remember watching the recap of the Keynote when Steve Jobs announced the phone and iPod touch. I didn’t care about the phone at all, I just wanted the iPod touch. I thought it was one of the most incredible devices I had ever seen. Fast forward a year or so and I’m carrying around an iPod touch and Nokia N95. The iPhone 3G had been launched and I knew someone who had one. He showed it to me and I instantly thought to myself, why am I carrying around these two when I can have both in one device. I went and bought an iPhone 3G the next day and I’ve had iPhone’s ever since. We still have that iPhone 3G in the office today.”
“One of the most attractable and advantageous things about owning an iPhone to me is that Apple is trendsetters, and pave the way for a lot of mobile technology moving forward. Meaning that as long as your Apple iPhone isn’t old enough to be fazed out you’ll always be able, in most cases to access, mobile apps that can change the way you live day to day and help be more productive. Or speaking strictly from an entertainment point of view, have a whole host of multimedia content and information at your fingertips. I feel with iOS and its continued improvement (although I don’t agree with all of the designs they make), they simplify the use of phones to the point that anyone can begin to use them with little to no help, and what they restrict with customisation for example, they make up for with usability and innovation.”
“I think it would be foolish to argue the impact the iPhone has had over the last ten years. To have access to everything you could possibly need in your pocket is truly remarkable. It has continually evolved and moved with the times cementing it as a market leader.”
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