Pure Fluff creates podcasts dedicated to and promoting, D&D (Dungeons and Dragons). Initially beginning as a hobby the client wanted to make it a reality by creating a website, but first needed branding. The above is a culmination of styles that he liked. This included a retro, pop art feel that was bold in presence, which was settled upon in the final version.
To get to the above there were many revisions, most of which included the D&D die, which was left out in the final version as the client was happy to have a typographic logo that reflected the playful nature that revolves around the entities interest, whilst incorporating some of their own tastes, i.e the purple.